The illustration portrays the Crescent Moon Pastry Stand that only shows up during nights with a beautiful moon. The moon rabbit comes and sells different types of mochi and pastries made locally on the moon, which surprisingly are filled with carrots!
About Kyupodo:
Utilizing the excellent paper and bookbinding skills of LIFE, the Kyupodo brand describes themselves as being “a little strange” and offers a more whimsical take on quality stationery. What started as a post-retirement hobby to transcribe his autobiography and travel journals with letterpress printing turned into a successful letterpress print shop for founder Katsuro Sakai. Today, his grandson Souhei Sakai runs Kyupodo and enjoys incorporating fantasies and story telling into each of these unique stationery items.